Let's admit: the wide range of the audience made by television,, will not work for you, your brand, your sales by itself. Moreover, high stakes lead to high risks: purchased GRPs may result in the audience not remembering your advertisement or your brand or, worse, confusing it with a competitor.
According to research, the success of TV commercial production in Dubai is mainly influenced by two factors - creativity and placement. If we take all the variables that affect advertising performance for 100%, the significance of the first factor, creativity, is estimated at about 26%, of the second, which includes placement and programming factors, at 43%. Therefore, firstly, it is important to find out what you will show. Secondly, it’s important to decide where and how you will show it.
An unsuccessfully adapted video is only one of the topics of a great conversation about creativity. In many cases - for example, in the pharmaceutical industry or in the industry of personal care products - difficulties may occur: videos with such identical plots are widespread that viewers find it difficult to name the advertised brand the very next day after watching the advertisement.
Some universal recommendations for creating a more effective script: